Honestly, you can’t blame Facebook for thinking new Facebook Home is going to change the world… for them it probably seemed like an excellent idea (for them)… just think of all that wonderful data they could capture by being permanently on a user’s home screen… all… that… data. It’s the stuff Facebook drools itself to sleep about.
But there’s just one problem. What’s in it for the user? Facebook’s promotional materials say we’ll have a constant stream of our friends fab photos and posts… how cool is that?! But they clearly haven’t thought this through because Facebook Home dramatically fails the ‘real world’ test.
When Facebook purchased Instagram last year part of the rationale was that Facebook was lousy with mobile and the acquisition would help. This was no frivolous thing, with mobile uptake and activity on Facebook outstripping browser-based action, and a majority of ad revenue coming from its browser-based activities Facebook could see writing on the wall.