(Author’s note: I am not a designer, and don’t pretend to be. However I am a believer in customer focus, so the opinions expressed here reflect this fact.)
Scott Forstall has been pushed out of Apple, and the wagons have circled behind him.
That’s pretty rough for the man responsible for iOS – the operating system beloved of (nearly all) Apple acolytes. However with the passing of Steve Jobs, Forstall always was on borrowed time. His management style and ambition to build a power base were probably the main reasons behind his departure, but there’s one group of people who will celebrate his departure with unrestrained joy – design purists. Scott Forstall was (gasp) a devotee of skeuomorphic design; on screen use wooden and leather textures, elaborately turning pages, files that get “shredded”, all Forstall. He wasn’t the only one to carry a torch for these real world touches though, Jobs was as well. Hence as long as Jobs was in power, Forstall’s approach held sway. However with Jony Ive assuming responsibility for the design of iOS we can expect a different approach. The question is whether this is such a good idea, my belief from a customer perspective is that it isn’t.
As you may have guessed, this blog covers marketing for apps. The title is derived from the first common mistake of app developers – expecting your app to “go viral” is not a marketing strategy. If your app does go viral and you make a billion dollars then good luck to you, you probably don’t need to read this blog. That is unless you’re a potential investor in other apps, in which case you do need to read this blog because marketing apps is going to become the biggest single challenge for app developers in the future. So just to be safe, everyone with any involvement in apps should read this blog.