The response to the news that Instagram have changed their integration with Twitter has me puzzled… really puzzled. I’m not puzzled as to why Instagram chose to do so, as they see it, they want more control of the data and user experience for themselves. I’m also not puzzled that Twitter have done similar things in the past, for example to LinkedIn. No, what really puzzles me has been the response from the tech community… the community normally so enamoured with the idea of being an entrepreneur and making a truckload of cash (and possibly saving the world in the process).
So the waves of hype have crashed upon the shores of California and carried with them a new iPhone – number 5 as it turns out. As the hype recedes it’s been interesting to see what they have left behind. First impressions of pictures online show a smaller slimmer and lighter phone, which we’re told is lighter and more powerful as well. Smaller, slimmer, lighter, faster… sounds like lyrics from a Daft Punk song. In any case, for a phone that’s a pretty compelling sales pitch, but will it work for the 5? Along with the release there’s been some interesting aspects of the Apple narrative that are worth addressing, this narrative seems to be summed up in a general feeling from a portion of Apple’s fanbase of disappointment, a sort of “Really? Is that it?” It’s worth taking a look at this in more detail.