Tag Archives: App Store

Facebook launches its app store

It’s definitely a fascinating development.

For app developers the opportunity to be hosted on a market designed to put the universe of apps out to 1/6 of the world’s population is simultaneously exhilarating and terrifying. Get it right and you stand to own the world, get it wrong and you’ll be buried by everyone else with the same thought – a needle in a haystack-sized pile of needles.

Yes you do need to market your apps! A Marketer’s Manifesto

As you may have guessed, this blog covers marketing for apps. The title is derived from the first common mistake of app developers – expecting your app to “go viral” is not a marketing strategy. If your app does go viral and you make a billion dollars then good luck to you, you probably don’t need to read this blog. That is unless you’re a potential investor in other apps, in which case you do need to read this blog because marketing apps is going to become the biggest single challenge for app developers in the future. So just to be safe, everyone with any involvement in apps should read this blog.

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